Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.
Are you with a B2B business? Did you know 60 percent of business decision makers say branded content helps them make better purchase decisions? Maybe you’re with a B2C firm; 61 percent of consumers are more likely to buy from companies that offer custom content.
Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. It is an ongoing process that is best integrated into your overall marketing strategy, and it focuses on owning media, not renting it.
The information people find online impacts their purchase decisions, and it’s essential that you put your company’s best foot forward. Content marketing is already mainstream, so it’s time to get competitive.
Custom content and strategy provides your site with branded updates to power traffic, leads and conversions.
If you want to improve your SEO, then you need to improve your content marketing first.