Images can generate a lot of traffic from image-based search engines (Google Images for example). Use keywords in file name, alt tags and image description.
ALT attribute is an important part of search engine optimization. It describes your images to search engine and when a user searches for a certain image this is a key determining factor for a match.
If you want more of this traffic, you must learn how to optimize your images to score some of this traffic.
Here are a few tips for optimizing your images to improve their performance on the page and in search.
Finding the right kind of image is incredibly important. The content surrounding the image should be related to all of the things that you’ve optimized thus far: anchor tags, image url, alt tags.When these things align, it helps search engines confirm that you’re not spamming and that the image is of higher quality and relevant. Great images can add another dimension to an article or page that can encourage people to share the page and create some great backlinks. .
Optimizing the file name will help the image rank in image searches as well as raise the relevancy of the page.
Just like keywords in post urls are important for pages, the same is true for images. Using keyword-rich words in your image filename is important for helping search engines determine relevancy.
Place your images in one folder on your site. For example: yourdomain.com/images and use image filetypes such as JPEG, GIF, PNG, and BMP.
Alt text or tags are another way that search engines help determine what your image is about. Unlike traditional web content, search engines can’t determine the text content of an image. As a result, search engines need to rely on captions around the image, alt text, file names and other surrounding text. Adding descriptive text in the alt tag helps the search engines determine what the content of the image is.
It is useful to keep your focal keywords in mind when writing the descriptions. Also, terms that come first may be given slightly higher weight (like in title tags). Keyword rich alt text also raises the relevance of a page for the keywords used, though generally not more than normal html text. Note that keyword-stuffing will not help you.
The Alt tag is one of the most important image optimization factor. Alt stands for alternate. The text in the alt tag is displayed in place of the image if the image can not be shown or is taking too long to load.
Most of the major search engines are text-based, i.e they can not read images and videos. The location of your images appears as an empty space to the search engines. These empty spaces are not in any way good for your overall SEO. The alt tag not only tells the search engines that there is an image placed here but also informs it about the topic of your image.
A good practice for the ALT tag is to keep your alt tags short but descriptive. ”
Right anchor text
Anchor text is another important factor in image SEO. If you decide to link to images with text, your anchor text can play a role in how your image is ranked for keywords. Use descriptive anchor text that describes the image. For example, linking to an image using a generic term like “image” or “photo” or a file name that doesn’t use keywords doesn’t give search engines much meaningful information on what the image is about. Linking to an image with keywords is helpful to search engines as well as people visiting your site.
Content and Image
The content on the page is a clue to what the image is about.The page that image is on has a huge impact on whether or not the image ranks well. Text that is in close proximity to the image, such as captions, is especially important.
When images have large file sizes, pages generally take longer to load. Keep image file sizes at a minimum to decrease page load times.
Google Search by photos: The height or width should have a min. of 300px
File name of images: Should contain keywords Keyword.jgp →
Folder name with keyword → Folder / folder / filename.jpg ← max. 3 steps
Alt tag with keywords and title tag with keywords
Image relevancy is important when it comes to image optimization for SEO. Your image should be related to the content of your page.
Remember to use a title tag whenever linking your images. Title tag provides a tool tip when you hover your cursor over a link. Use relevant keywords .
Image SEO optimization is one of the building blocks of on page optimization. Images are a strong visual component of a webpage. A ‘Picture is better than a thousand words’.
The most important Image Optimization factors include the alt tag, title tag, image size, image name and image linking.