What are Geo Tags

geo-tagsGeotagging (also written as GeoTagging) is the process of adding geographical identification metadata to various media such as a geotagged photograph or video, websites, SMS messages, QR Codes[1] or RSS feeds and is a form of geospatial metadata. This data usually consists of latitude and longitude coordinates, though they can also include altitude, bearing, distance, accuracy data, and place names (source: wikipedia).

Geo tags help improve your ranking results for searches specific to your area. The result is increased targeted traffic to your site.

What Are The GeoTags?
Geo Tags consist of three meta tags to add to your home page; position, placename, & region.

1.) Geo.Position
The Geo Position tag simply consists of the latitude and longitude of your business. Check out this tool to determine your Geo.Position


2.) Geo.Placename

The Geo Placename simply consists of your city/town and province.;


3.) Geo.Region

For the geo.region tag, the ISO 3166-2 country subdivision codes are used.

 

Geo-tag looks something like this:

<META NAME="geo.position" CONTENT="latitude; longitude">
<META NAME="geo.placename" CONTENT="Place Name">
<META NAME="geo.region" CONTENT="Country Subdivision Code">

Simply add these three tags to your home page, with the appropriate content, and you’re all done.

Geo meta tags are used when you are targeting specific region for Search engine optimization. Geo meta tags shows specific location for targeting.

The idea of geo-tagging will help businesses in a very geographic specific market be found by relevant consumers, as well as helping companies gather data about a local audience. Geo-tagging is important for regional company or buisness.

Geotags give search engines the precise data needed to find a particular location.

The benefit to adding geo tags properly is that when someone from the area starts a search for a photographer, the search engine will see that my site is close in proximity and therefore, it is considered more relevant to the search. Its services can be used to find location-specific websites, news and other information.

 

Generate your Geo-tag here and place it on every page of your website.

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Posted in Content Management System, Search Engine Optimization, Social Media Marketing, Website Design

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