Search engine marketing is the process of gaining traffic and visibility from search engines through both paid and unpaid efforts. It encompasses:
- SEO: Earning traffic through unpaid or free listings
- SEM: Buying traffic through paid search listings
All the major search engines (such as Google, Yahoo and MSN) offer pay per click (PPC) advertising programs. Pay per click advertising is essentially the process of placing an ad on the internet, targeting a particular keyword and/or geographical location, and paying a set amount each time a person clicks on the ad. This can be an extremely effective form of advertising as you are only paying when someone clicks on your ad.
Website optimization and online advertising can be combined for a stronger lift in website performance. Organic search results, especially for localized services and products, work for long term results. Seasonal and competitive marketing targets can be achieved with paid advertising such as Google PPC or Facebook Advertising campaigns.
We work with you to determine the best search and local strategy for the needs of your company or organization.
- Web Analytics and site tracking
- Search Engine Optimization for Keywords and page content
- Pay-per-click and Online Advertising
Search Strategy for Driving Website Traffic and Conversions
With packaged solutions including key phrase research, competition analysis, Google AdWords, page content optimisation, link building and performance analysis and reporting, we offer a complete search engine marketing strategy tailored exactly to suit your needs.
We can help you to attract a steady, increased flow of traffic to your site. Giving you the opportunity to surpass the social and geographical challenges of traditional marketing techniques, our search engine marketing program allows you to reach precisely targeted markets, all in the most cost-effective way.
Search engine marketing offers you the advantages of:
- Extreme leverage
- Low overheads
- Measurable results
- High precision
- Low risk
Optimization of a website is required before any search engine marketing can go forward. Keyword research and selection, along with good META tags are all part of any professional website optimization plan.
